An integrated marketing approach

Social Media sites have continued to dominate the internet. Google introduced a new search algorithm in August 2010 called “Caffeine” to account for Social Media Buzz.

Social Media consists of many popular sites, such as Facebook, Delicious, Digg, StumbleUpon, YouTube and others.  Effectively promoting business using Social Media is very time consuming.  It requires creating entertaining, enlightening or interesting content, promoting it on multiple networks and then getting others to take notice and promote it also.

SEO for Web2.0
To get ranked highly in Google, we need SEO, good content and backlinks.  Everyone knows this.   But now there is one additional ingredient required as a result of the Caffeine update:  you also need traffic. If other people like content on social media sites and vote for it, Digg it, Like it, etc., we will begin to get traffic to our site.
But this gets back to the problem of the time required to promote our content on social networks.  A more advanced and integrated approach is needed for effective online marketing.  Content syndication is the most effective way to harness the power of the social media, social voting and social news sites.  And it’s not just for big companies.  Anyone can plug-in to an effective content syndication network and begin to see just how powerful social sites have become.
To ignore the power of social networks is simply ignoring the evolution of the web.  We can take advantage of this relatively new phenomenon to increase traffic to your site and grow aour online presence.